About Us - Grannies Inc.

What makes us us

There is wisdom in the wool
Our Concept

Grannies, Inc. was launched in 2009 with the vision of spreading the love of granny-made knitwear. If you have ever been lucky enough to have a granny on demand to knit you what your heart desires then you will appreciate how treasured a homemade knit can be. If you don't have your own knitting granny to call upon then you've come to the right place - we've got plenty to spare! They are all knitting veterans who love nothing more than to knit for others.

In short, our mission is...

to be the greatest bespoke knitwear company in the world by inspiring customers to design their own knitwear and in doing so, providing eagerly awaiting grannies with as much hand-knitting as their hearts desire

Not all of us are grannies, but we all love granny-made knits!
The Team


Co-founder & CEO






Senior Advisor











... it's the journey that matters in the end.
Our Principles

1 - All you need is a photo or sketch

Here at Grannies, Inc. we believe that there's a designer inside everyone. Yep, a little Klein, McQueen, McCartney or Westwood (Vivienne, not Tim) sat patiently somewhere within, just ready and waiting to leap out. We think that, given the correct tools, people can design all kinds of weird and wonderful things. We want people to embrace their artistic flair and combine it with the ever-growing desire to become individual in fashion. And so, we are proud to introduce you to... (drum roll please...) design your own knitwear!

2 - Handmade

We believe in supporting the UK's knitting industry and want to reignite the nation's passion for handmade, ethically produced fashion. We started in the UK and now expanded across Europe. These lovely ladies have a real passion for knitting and are ready and waiting to turn your knitwear designs into reality. We are all about creating a connection between the customer and the knitter so you'll even have the choice of which granny you want to knit your order. We can vouch for the quality of their work and the warmth of their hearts. You'll be so happy with your new accessory we reckon you'll want to send them a thank you card.

3 - Traceable Slow-Fashion

Behind every piece of knitwear produced at Grannies, Inc. there is a story... and it all starts with YOU! Unlike the premanufactured mass clothing out there you determine the start of the story by designing your own knitwear and deciding exactly who you want to knit it for you. We take your design, turn it into a knitting pattern and send it to your chosen granny. With complete pleasure she knits it for you. Finally, it falls on your doorstep and the story is complete.

So let's get those creative juices flowing and get this story started... (oh, and make a granny very happy).

Once upon a time at Grannies Inc.
The Beginning