If you really want to stand out this year, then it’s time to get creative when it comes to branding and marketing. Whatever sector your business lies in, it’s always good to stay one step ahead and think how you can differentiate yourself from your competitors. With the competition getting hotter all the time, it’s crucial to always look for the next big thing.
With this in mind, we’ve put together top tips for businesses in 2018, whether you’re a small start-up or a multinational company. Here are some unique ideas to contemplate throughout the year:
Not all about the money
Profit is the main focus of many businesses – but these days consumers want more, they don’t want to simply make the fat cats fatter. With a growing population of conscious consumers, it’s important to think about different things to do with your business than simply make money. What does the business stand for? Does it campaign for good causes, support the local community or a relevant charity? Does it encourage its customers to care for the environment and offer incentives for recycling its products?
Whatever you do that isn’t about making money, shout about it. Even the small things count, so it doesn’t seem as if your company is selfish and self-centred. Prove that your business has a reason for existing.
Re-think your marketing
If your marketing techniques are similar to other competitor brands, then it needs a refresh. Founder of cosmetics shop Lush Mark Constantine says if your marketing is the same as others in your sector, you’re doing it wrong. Think outside the box to stand out from the crowd. For example, instead of the same old T-shirts and caps, why not choose woolly hats and scarves as your branded items? Also make sure you think about the effects of colour on your marketing and branding.
Much of business is about taking risks – and it’s essential to get the right balance. Be confident in your ideas and risk taking without taking unnecessary risk. If you think 2018 is the year to branch out but the numbers don’t quite add up, is it worth the risk? Get an objective view and if you have a gut feeling, go with it.
It is critical for every business to think digital in 2018. Consumers crave a digital experience, and being good at digital goes well beyond a good website and social media presence. Make sure digital is in your DNA!